I heard yesterday that the number of broadband Internet users in Australia is now about the same as pay TV users. The key fact is that it’s taken only a few years for broadband to hit that number. It’s taken pay TV a lot longer to get there.
Pay TV numbers are quite stagnant. Broadband usage has exploded; particularly over the last 12 months.It’s not hard to see why. It’s the money.
The ‘dollars per hour’ of usage (entertainment?) for Broadband has plummeted over the last few years. Pay TV, being an effective monopoly, doesn’t have such competitive forces driving prices down and value up.
But it wont be long before we can get TV over Broadband. Unless they do some hard thinking to meet this challenge, Pay TV will lose. Big time.
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